Inspired by true American craftsmen who weren't afraid to roll up their sleeves and get dirty
Shade55 was created to provide men with the utmost in American luxury, durability, tailored style and comfort; without EVER substituting or importing.
Inspired by true American craftsmen who weren't afraid to roll up their sleeves and get dirty in order to build the infrastructure and economy of this great nation, Shade55 is redefining what it means to be Made in the USA.
While other brands are looking to foreign countries to produce their raw materials and merchandise, Shade55 looks no further than their backyard in Los Angeles to create and inspire the finest apparel for men. The truth is that nowhere else in the world, other than the USA, can you find the perfect landscape to grow the finest cotton and have experienced master craftsmen create a truly American brand all under one roof.
Shade55 embraces the landscape from coast to coast in all their products. From the lush cotton fields in New Mexico, growing the true shade of indigo (that's right, it's called "Shade55"), to the original denim mill in North Carolina, to the master sewers and wash technicians in Los Angeles, Shade55 is committed to keeping all production and operations in the USA, supporting our country and heritage.
Built American tough, Shade55 guarantees all products meet or exceed the specifications of the most rugged American. With clean lines and attention to the smallest details in every garment, Shade55 stands alone as your true American denim supplier.
Designer and founder, Paul Hagopian, wanted to create a brand focused on the needs of today's man. After helping to successfully launch some of the largest brands in the denim business, he realized that brands had lost touch with their roots and showed no commitment to making a great pair of jeans for the men's market. After traveling the world, and watching denim being produced everywhere but the USA, it made sense to him to give back to his country and show the world that the best products are still "Made in the USA!"
Paul is showing that all manufacturing and production can be kept 100% in the United States, and still offer the affordability, durability, and quality one would expect from a premium denim line. By never out-sourcing or substituting, Hagopian is able to stay hands-on throughout the entire creative, development and production processes. Also, by focusing solely on making great products for men, Hagopian strives to bring out the best the USA has to offer, season after season after season. Paul's commitment to use only the finest American made materials and labor supports our country and heritage.